Platform Guides

Everything you need to know.

Step-by-step guides for DCO campaigns, DV360 integration, Meta ads, analytics, and platform setup.

DCO & Platform

DCO Flow For Dv360

DCO Flow for DV360 Below is the structured end-to-end DCO workflow for DV360 campaigns, outlining ownership and expected...

Dynamic Creative Optimisation

HockeyCurve - Revolutionizing Digital Advertising with Dynamic Creative Optimization (DCO) Welcome to HockeyCurve , a cu...

Meta Dynamic Ads - Client Guide

Meta Dynamic Ads - Client Guide (How to set up and run your Meta ads with HockeyCurve) This guide explains how to launch...

DV360 & Ad Ops

Ad Ops Guide: Why 3rd Party Ad Server Click URL Overrides DV360

Ad Ops Guide: Why 3rd Party Ad Server Click URL Overrides DV360 How does the relationship between the landing page URL i...

HTML5 vs. 3PAS in DV360: A Guide for Ad Ops

HTML5 vs.

Macros Needed for Adtag Creation

Macros Needed for Adtag Creation Step 1: Confirm Platform Support for Third-Party Ads Before proceeding with integration...

Understanding Impression Discrepancies Between DV360 and HockeyCurve

📄 Understanding Impression Discrepancies Between DV360 & HockeyCurve When analyzing campaign performance, you may observ...

Understanding Targeting and Media Buying in DV360

Understanding Targeting and Media Buying in DV360: The Role of Line Items and Third-Party Ad Servers DV360 programmatica...

Meta Ads

Meta Geo Ads + Weather Conditions Cheat Sheet (For Buyers)

Meta Geo Ads + Weather Conditions Cheat Sheet (For Buyers) 📌 What This Is: This setup automatically shows your ads in sp...

Analytics & Reporting

Analytics Help Section

Analytics Help Section 🔹 1.

Geo discrepancies

Understanding Geo-Discrepancies in Ad Reporting 1.

How does real time line item tracking work

Line Item Macros in DV360 Line item macros in DV360 are special placeholder codes (like \( {CAMPAIGN_ID} or \){CLICK_UR...

Integration & Setup

Adding Third-Party Ad Server Support

Adding Third-Party Ad Service Support Third-party ad tags typically contain placeholders, known as macros , which are dy...

Agency : Publisher Expectations

Agency / Publisher Expectations and Integration Prerequisites (Test Environment and Support Requirements) This document ...

Moment Marketing: Client Requirement

Moment Marketing: Client Requirement This document outlines all required assets, communication frameworks, and technical...