This document outlines all required assets, communication frameworks, and technical details needed to execute real-time IPL moment marketing campaigns efficiently and consistently.
To maintain brand consistency across rapid-fire creative iterations.
| Asset Type | Specification | Purpose |
|---|---|---|
| Source Files | Layered PSD or AI files | For quick editing of scores/player names. |
| Brand Fonts | .ttf or .woff2 formats | Ensuring typography matches brand guidelines. |
| Color Palette | Hex codes (Primary/Secondary) | Consistent background and CTA styling. |
| Brand Logos | High-res PNG (Transparent) | Standard brand placement on all creatives. |
Important: Ensure you have the legal right to use these, as BCCI has strict guidelines on IP.
Moment marketing requires a structured "Trigger-Response" approach.
| Event Trigger | Heading (Hook) | Sub-Heading (Context) | CTA Copy |
|---|---|---|---|
| Wicket Falls | That's a GONE-er! | Celebrate the breakthrough with 15% off. | Order Now |
| Century / 50 | A Masterclass! | Performance this good deserves a reward. | Claim Offer |
| Last Over Thriller | Nail-biting Finish? | Don't let hunger add to the tension. | Get it in 10 Min |
| Strategic Timeout | Time for a Break. | Refresh yourself for the next 10 overs. | Shop Now |
Please find the list of all available events for the moment marketing creatives in the table below.
| Sr.No | Stage | Moments | Description |
|---|---|---|---|
| 1 | Pre Match | Today's Match | Team A vs Team B |
| 2 | Pre Match | countdown | Team A vs Team B Starts in |
| 3 | Pre Match | wontoss | Team A won the Toss |
| 4 | During Match | livenow | Match is Live |
| 5 | During Match | livescore | Team A vs Team B |
| 6 | During Match | strikenow | Key batsman comes to bat |
| 7 | During Match | strikerate | Key player strike rate above 150 |
| 8 | During Match | 40s | Player's score in 40s nearing 50 |
| 9 | During Match | 50s | Batsman makes 50 runs |
| 10 | During Match | four | Consecutive Boundaries |
| 11 | During Match | six | Consecutive Boundaries |
| 12 | During Match | 80s | Player's score in 80s nearing 100 |
| 13 | During Match | 100s | Batsman makes 100 runs |
| 14 | During Match | Hattrick (4s) | Batsman hits 3 consecutive 4's |
| 15 | During Match | Hattrick (6s) | Batsman hits 3 consecutive 6's |
| 16 | During Match | wicket | Bowler takes a wicket |
| 17 | During Match | bowlerfire | Bowler takes 2 wickets in an over |
| 18 | During Match | Hattrick (Wicket) | Bowler takes a hattrick |
| 19 | During Match | runrate | Avg. run rate above 8 |
| 20 | During Match | 1last5 | Last 5 overs left of the first innings |
| 21 | During Match | 1last2 | Last 2 overs left of the first innings |
| 22 | During Match | needs | A team needs X runs in Y balls |
| 23 | During Match | 2last5 | Last 5 overs left of the second innings |
| 24 | During Match | 2last2 | Last 2 overs left of the second innings |
| 25 | During Match | Run out | Batsman is run out |
| 26 | During Match | Second innings start | Team A vs Team B Second innings started |
| 27 | During Match | Match Tied - Super Over | Super Over Going on |
| 28 | Post Match | Results - Winning Team | Team won the Match |
| 29 | Post Match | Next Match | Team A vs Team B |