Below is the structured end-to-end DCO workflow for DV360 campaigns, outlining ownership and expected outcomes at each stage.
| Phase | Objective | Owner | Goal |
|---|---|---|---|
| 1. Briefing | Submit Campaign Brief | Agency | Completed Brief Document |
| 1. Briefing | DCO Logic & Strategy | HC DCO Platform | Dynamic Logic (Weather/Geo/etc.) |
| 2. Mockups | Template Recommendation | HC DCO Platform | Selection of Ad Layouts |
| 2. Mockups | Initial Mock Generation | HC DCO Platform | Visual Mocks (Static/Video) |
| 2. Mockups | Mock Review & Approval | Agency & Client | Signed-off Visual Concept |
| 3. Production | Open File Collection | Client | Source Files (PSD/AI/Figma) |
| 3. Production | Adapts and Ad Template Development | HC DCO Platform | Development of Adapts |
| 3. Production | Ad Template Development | HC DCO Platform | Functional HTML5/Video Shells |
| 4. Validation | Dynamic Ad Validation | HC DCO Platform | Full Library of Ad Variations |
| 4. Validation | Final Creative Approval | Agency & Client | Final Go-Ahead for Media |
| 5. Traffic | Tag Generation & QA | HC DCO Platform | 3rd Party Ad Tags / DCM Tags |
| 5. Traffic | DV360 Activation | Agency | Ad tags upload to DV360 |
| 6. Analytics | Show the analytics of the campaign | HC DCO Platform | Dashboard updates every 30 mins |
This structured DCO flow ensures clarity of ownership, streamlined production, smooth DV360 activation, and real-time performance tracking.
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