DCO & Platform

Meta Dynamic Ads - Client Guide

(How to set up and run your Meta ads with HockeyCurve)

This guide explains how to launch ads on Meta platforms (Facebook & Instagram) using the HockeyCurve platform.

🧩 Step 1 - Creative Requirement

Please share:

Campaign visuals → High-quality images/design files (PSD/AI).
Fonts → Brand fonts.
Logo + brand guidelines → Color codes, style rules.
Ad copy → Headlines, main message, and call-to-action (CTA).
Landing page link → HockeyCurve website/app link.
Facebook Page ID (HockeyCurve can help you find this).

🎨 Step 2 - Creative Mockups

Design sample will be shared with you for approval. You can review and approve the mocks, post which final creatives will be developed.

🖼️ Step 3 - Ad Previews

Short video/image previews are developed in HockeyCurve Studio. You’ll see how ads will look across Facebook and Instagram placements (feed, stories, reels).

🧭 Step 4 - Campaign Setup (Client Responsibility)

You will need to create the Meta campaign inside your Ads Manager. Every Meta campaign has 3 parts:

Campaign→ The overall goal (e.g., Awareness, Traffic, Leads).
Ad Set→ Who sees your ads (audience, budget, placements).
Ads→ The actual creatives people will see.

Action Required from You:

Create the Campaign in Ads Manager.
Share the campaign ID with HockeyCurve.
Use the sample sheet to provide the copies for different ad sets (Sample sheet).
Please add HC ad account as a developer on your Meta ad account so we can manage/edit ad sets and ads.

Developer Email IDs:

pavan.vichare@hockeycurve.com
jasmeet.singh@hockeycurve.com

🧱 Step 5 - Ad Set Options

Create 1 ad set in the campaign with all the campaign objectives added to it.

📤 Step 6 - Ad Creation (HockeyCurve Responsibility)

Once you provide campaign + ad set IDs:

HockeyCurve will upload your approved creatives.
HockeyCurve will map them into the campaign and ad sets.

⚙️ Step 7 - Special Ad Types

HockeyCurve can power your campaigns with dynamic ad triggers:

Geo-Targeted AdsAds change based on live conditions in a city.Example:If AQI in Mumbai = 70-110 → show “clean air” ad.If Delhi weather = Rainy → show “rainy day” ad.
Moment Marketing AdsAds trigger during live sports events.Example:If RCB wins toss → show “RCB toss win” ad.If India enters playoff → show “playoff offer” ad.

✅ Step 8 - Final Checks

Before going live:

✅ You’ve created the campaign + ad sets.
✅ HockeyCurve has uploaded creatives into those ad sets.
✅ Assets, copy, and previews are approved.
✅ Ads comply with Meta ad policies.

📋 Summary

Your Responsibility (Client):

Create campaign and ad sets in Ads Manager.
Share campaign + ad set IDs with HockeyCurve.
Provide brand assets, ad copy, CTA, and links.
Approve mockups and previews.

HockeyCurve tool scope:

Design and prepare creatives.
Upload ads into your campaign and ad sets.
Ensure ads run dynamically (by city, weather, or live event triggers).
Monitor for smooth activation.

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