Analytics & Reporting

Analytics Help Section

🔹 1. Top-Level Reporting Tabs

At the top of the dashboard, you’ll find several key tabs. Clicking on any of these will generate a specific report:

Campaign- Displays metrics grouped by campaign. Includes impressions, clicks, CTR, viewability, and distribution. Helps track the overall performance of each campaign. Useful for comparing different campaign outcomes.
Device- Shows performance split by device types such as desktop, mobile web, or app. Includes impressions, clicks, CTR, viewability, and distribution for each device. Helps identify which devices perform better for the campaign. Useful for optimizing targeting and creative based on device usage.
Dimension- Shows performance based on ad sizes like 300x250, 300x600, etc. Includes metrics such as impressions, clicks, CTR, and viewability by size. Helps evaluate which ad dimensions drive better results.
Template- Displays performance grouped by ad templates used in campaigns. Includes metrics like impressions, clicks, CTR, and viewability per template. Helps identify top-performing creative layouts or formats. Useful for improving design choices and template effectiveness.
Creative- Shows performance metrics for each creative variation used in the campaign. Includes impressions, clicks, CTR, viewability, and more. Helps identify which creatives drive the most engagement. Useful for optimizing design, messaging, and content strategy.
Time of Day- Shows how performance varies by time segments: morning, afternoon, evening, and night. Includes impressions, clicks, CTR, viewability, and other metrics for each time slot. Helps identify which hours deliver better results. Useful for scheduling campaigns for maximum impact.
Day of Week- Displays campaign performance broken down by each weekday. Includes impressions, clicks, CTR, viewability, and more for every day. Helps spot trends and peak engagement days. Useful for optimizing campaign scheduling throughout the week.
Week Number- Shows performance data grouped by calendar week numbers. Includes impressions, clicks, CTR, distribution, and viewability per week. Helps track weekly trends and performance shifts over time. Useful for monitoring campaign consistency and identifying high-performing weeks.
Geo- Displays campaign performance by geographic location (e.g., cities or regions). Includes impressions, clicks, CTR, distribution, and viewability per location. Helps identify which regions respond best to the campaign. Useful for refining location targeting and regional strategies.
Line Item- Breaks down performance by individual line items within a campaign. Includes impressions, clicks, CTR, distribution, and viewability for each line item.

👉 Click any tab to instantly view reports for that category.

🔹 2. Accessing Advanced Reports: Scenarios & Interactions

To go deeper into engagement and behavior analytics:

Step-by-Step:

Click on the“Creative”tab from the top-level tabs.
You will see a list of creatives. Locate the specific creative you want to analyze.
Click the dropdown arrow next to that creative to expand the view.
Upon expanding, you will see sub-tabs:
- Scenarios
- Interactions
- Engagements
Click any of these sub-tabs to view the respective detailed report.

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